Hello old friends and new!
Jake's Seasoning has come a long way since Jake originally crafted his unique blend for friends and family back in the 90's. We've gone through a lot of changes since then. We've grown a lot, learned a lot and have made some amazing friends along the way. We've also gone through a couple of brand redesigns since then as well...[read more]
At the time, I had originally created Jake’s as the perfect steak seasoning because I ate a lot of steak. But little did I know that it would spread like wildfire and people would use it not just as the best way to season steak but on all kind of meats. What really caught me by surprise is when people would write us and call us and tell us how they were using it to season lots of other foods like chicken and seafood and as a topping for pizza, french fries and salads. Some were even crazy enough to put our seasoning on ice cream and popcorn...[read more]
“I want to make our great tasting seasoning more relevant to everyone that enjoy's incredible flavor, that's we're changing the logo and label.”
Let me share with you a lesson I’ve learned. It’s something I figured out a long time ago. That is, it’s not always the best situation to be the smartest guy in the room. That I can learn by keeping my mouth shut and listening to others who are smarter and more intelligent than I am, especially about subjects that I am not an expert in! So, when the topic turned to marketing and branding and expanding distribution and reaching today’s generation, I found myself just continuing to talk about how Jake’s is the best tasting seasoning, the ultimate flavor enhancer, how it’s the easiest way to make food taste amazing and about what it means to deliver a quality product and how much I enjoy seeing people happy and smiling. I saw the others in the room - they kind of smiled at me and listened politely, but I could see their view was the world was passing me by, at least as far as how people communicate today...[read more]