Jake's Seasoning Blog | Tips, Tricks, Recipes and More
Why Are You Changing The Logo?
“I want to make our great tasting seasoning more relevant to everyone that enjoy's incredible flavor, that's we're changing the logo and label.”
Let me share with you a lesson I’ve learned. It’s something I figured out a long time ago. That is, it’s not always the best situation to be the smartest guy in the room. That I can learn by keeping my mouth shut and listening to others who are smarter and more intelligent than I am, especially about subjects that I am not an expert in! So, when the topic turned to marketing and branding and expanding distribution and reaching today’s generation, I found myself just continuing to talk about how Jake’s is the best tasting seasoning, the ultimate flavor enhancer, how it’s the easiest way to make food taste amazing and about what it means to deliver a quality product and how much I enjoy seeing people happy and smiling. I saw the others in the room - they kind of smiled at me and listened politely, but I could see their view was the world was passing me by, at least as far as how people communicate today...[read more]